Online Automotive Car Parts Marketing

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    Every day thousands of customers are looking online for used engines for sale and if you don’t have a website that is ranked highly in the search results, then you are seriously missing out on thousands of dollars in lost revenue.

    Let us send you an additional stream of customers that are in desperate need of replacing their engines. Regardless of the size of your business, let us help you quickly sell your stock!

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    Recent Inquiries

    Date
    State
    City
    Vehicle
    Engine
    Requirements
    2022-01-28 09:11:56 +00:00
    Washington
    Tacoma
    BRZ
    2.0L
    Entire Engine Assembly
    2022-01-28 02:12:08 +00:00
    Montana
    Billings
    Silverado
    6.2
    Engine with harness and ecu
    2022-01-27 20:17:35 +00:00
    Texas
    pasadena
    hummer or suburban
    6.2
    need short & long block kit
    2022-01-27 19:50:14 +00:00
    Texas
    Austin Texas
    1500
    5.7
    Hemi engine
    2022-01-27 17:15:27 +00:00
    Hawaii
    Kahului
    Caravan
    2.4
    Engine
    2022-01-27 13:23:34 +00:00
    Wisconsin
    Wausau
    Equinox
    2.4 liter
    Whole engine
    2022-01-27 07:39:18 +00:00
    Wisconsin
    Grantsburg
    2500 Sierra
    6.0
    Need whole engine
    2022-01-27 06:15:45 +00:00
    Washington
    Lake Forest Park
    LR3
    4.0 L
    Used engine
    2022-01-27 06:06:59 +00:00
    South Carolina
    Aiken
    ranger
    2.3 l
    complete engine or long block
    2022-01-27 06:06:55 +00:00
    South Carolina
    Aiken
    ranger
    2.3 l
    complete engine or long block
    2022-01-27 06:06:53 +00:00
    South Carolina
    Aiken
    ranger
    2.3 l
    complete engine or long block
    2022-01-27 04:45:21 +00:00
    Oregon
    Merlin
    Spectra GS
    1.8 L
    manual transmission
    2022-01-27 04:43:22 +00:00
    Oregon
    Merlin
    Spectra GS
    1.8 L
    rebuilt engine
    2022-01-27 02:19:18 +00:00
    Georgia
    Rome
    Isuzu
    4L
    npr 4.8 4he1 engine Whole engine
    2022-01-27 01:49:38 +00:00
    Georgia
    Atlanta
    E350 superduty
    6.7 Liter
    Engine
    2022-01-27 01:04:36 +00:00
    Texas
    Saginaw
    ranger
    3.0
    ENGINE ASSY
    2022-01-27 00:45:53 +00:00
    Oregon
    Beaverton
    Xc70
    2.5t
    I need the hole engine
    2022-01-26 21:50:36 +00:00
    Georgia
    Kingsland
    CC
    2.0T
    Need engine
    2022-01-26 21:33:15 +00:00
    California
    Bakersfield
    Silverado 2500
    6.0
    Whole engine
    2022-01-26 21:01:51 +00:00
    West Virginia
    parkersburg
    wrangler
    304
    looking for complete 304, year doesn't matter
    2022-01-26 19:03:45 +00:00
    Washington
    Olympia
    Eurovan
    2.8 L
    Need used engine.
    2022-01-26 19:02:22 +00:00
    Washington
    Spokane
    Corolla FX16
    1.6L
    Engine
    2022-01-26 16:14:01 +00:00
    Michigan
    Lake Orion
    Camry
    2.2
    Enigine
    2022-01-26 15:58:01 +00:00
    Texas
    Houston
    Defender/Discovery
    3.9/4.0
    Discovery D1 engine 3.9 or 4.0L
    1989-2004 models
    2022-01-26 10:42:52 +00:00
    Alaska
    Anchorage
    Tsx
    2.4l
    Engine and harness
    2022-01-26 01:56:20 +00:00
    Texas
    Pflugerville
    cj5
    5.0L
    Either a complete used engine in good shape or a good used crankshaft.
    2022-01-26 00:44:20 +00:00
    Georgia
    Perry
    Charger
    5.7
    Vin T 8th digit
    2022-01-26 00:41:11 +00:00
    Massachusetts
    Boston
    328xi
    3.0L
    Need of new engine
    2022-01-25 23:15:34 +00:00
    Hawaii
    96732
    Caravan
    2.4
    Engine
    Will you ship to Maui?
    2022-01-25 21:48:19 +00:00
    Michigan
    Sterling Hts
    Durango
    4.7 V8
    4.7 v8
    2022-01-25 21:07:50 +00:00
    Virginia
    Boykins Virginia
    1991
    2.2
    ENGINE
    2022-01-25 20:41:38 +00:00
    Florida
    CLEARWATER
    Sierra
    6.2
    Looking to do a build
    2022-01-25 20:18:11 +00:00
    Maryland
    Laurel
    Focus st
    2.0 t
    Motor
    2022-01-25 19:35:17 +00:00
    Michigan
    flint
    equinox
    2.4
    2.4 engine
    2022-01-25 18:11:14 +00:00
    Nebraska
    KEARNEY
    dakota
    4.7
    engine
    2022-01-25 16:53:22 +00:00
    Colorado
    Durango
    X5
    4.8
    COMPLETE ENGINE
    2022-01-25 16:12:33 +00:00
    Indiana
    indianapolis
    elentra
    1.8L 4cyl
    need a new engine
    2022-01-25 11:50:15 +00:00
    Alaska
    Anchorage
    Intesgra
    2.4l
    Engine
    2022-01-25 05:49:16 +00:00
    Illinois
    Chicago
    A6 Quattro
    3.2L
    engine assembly
    2022-01-24 23:55:26 +00:00
    Alabama
    Opelika
    Camry
    4 Cylinder
    Need engine
    2022-01-24 23:18:31 +00:00
    New York
    Endwell
    Clubman
    1.6L
    N12 / R55 Need complete engine
    1.6L / 4 cylinder
    2022-01-24 23:11:34 +00:00
    Idaho
    lewiston
    f250
    7.3 none turbo
    good running engine complete
    2022-01-24 19:06:26 +00:00
    Louisiana
    hammond
    q50
    3.7
    engine assembly
    2022-01-24 18:03:51 +00:00
    Georgia
    Norcross
    c300
    v6
    used
    2022-01-24 17:38:18 +00:00
    Connecticut
    Clinton
    Mustang GT
    5.0
    All engine
    2022-01-23 20:32:05 +00:00
    Washington
    seattle
    xc 70
    2.5 l
    engine
    2022-01-23 20:22:39 +00:00
    Tennessee
    Jackson tn
    Explorer
    3.5
    Engine
    2022-01-23 17:09:43 +00:00
    Arizona
    Surprise
    Mustang gt
    4.6
    Engine
    2022-01-23 03:53:38 +00:00
    Colorado
    Denver
    Ghibli
    V6
    All wheels drive
    2022-01-23 02:10:15 +00:00
    Texas
    hale center
    S10
    2.2
    Engine 2.2 134 chevy s10 1997
    2022-01-23 02:10:13 +00:00
    Texas
    hale center
    S10
    2.2
    Engine 2.2 134 chevy s10 1997
    2022-01-23 00:49:41 +00:00
    Oregon
    Albany
    Chevy
    5.7
    Engine , harness
    2022-01-22 23:31:19 +00:00
    New York
    Buffalo
    Bronco
    302
    Need an engine
    2022-01-22 23:21:03 +00:00
    Maryland
    London
    Rx 300
    Complete full engine
    Lexus rx 300 2002 complete engine
    2022-01-22 22:44:04 +00:00
    Texas
    Linden
    323 SE HATCHBACK
    1.6L
    1.6L COMPLETE ENGINE, 2 8TH DIGIT
    2022-01-22 20:04:11 +00:00
    Massachusetts
    Peabody
    mkz
    2.0L ecoboost
    entire engine plus turbochargers
    2022-01-22 15:29:41 +00:00
    Florida
    Plantation
    Mustang
    4.6 3v v8
    New engine
    2022-01-22 15:19:41 +00:00
    Virginia
    Roanoke
    Camaro
    3.4
    Chevy 3.4 engine from Camaro/firebird from years 1993 -1995
    2022-01-22 14:13:23 +00:00
    Georgia
    Midway
    Discovery
    4.0
    any and all parts available
    2022-01-22 14:10:17 +00:00
    Georgia
    Midway
    Discovery
    4.0
    engine
    How can car parts companies take advantage of the digital channel?

    The sale of spare parts for cars online has become a clearly booming sector. The price, much more competitive than in the official workshops and houses, together with the excellent quality and service that these companies provide, is making many potential buyers begin to explore this emerging market.

    If to these mitigating factors, we add that the scourge of the crisis, especially virulent in the automotive sector, has triggered the destruction, from 2007 to the present, of many auto wrecking yards, the perfect breeding ground has been created for the proliferation of companies specialized in online spare parts for the car.

    It is a fact that online car parts are growing exponentially. The latest reports from studies are clear, 3% of users buy cars online, while accessories and accessories for cars receive a percentage increase of 14 points, which strengthens the presence of the automotive sector in Internet purchases.

    And the forecasts were equally promising: over the next 12 months, 45% of potential customers will buy auto parts and accessories.  The main reason, as the report points out, and which we already mentioned at the beginning, is the low price of these products, which encourages their widespread purchase, such as that of windshield wiper blades, which is a great opportunity this year, to capitalize on the online market.

    How and where do consumers buy parts for their cars?

    Regarding the online channel, 35% of buyers buy accessories or auto parts for their car in second-hand stores, 34% on the websites of official national stores, and finally, 31% trust international stores ( there is great diversification in this market).

    The main peculiarity of this sector is based on the demand of the consumer. Users who buy car parts and accessories require many comparisons to find the best price and quality.

    Studies have shown, 42% of consumers dedicate several days to finding out and looking for details of the spare parts before purchasing them, although it is necessary to emphasize that there is 16% ensure that they make the purchase in just a few hours. In addition, there are also users who make the decision to consult information moments before the purchase  (11%) and only 2% even collect information.

    With all this context, and helped by the generation of trust and reliability, the automotive auto parts sector has positioned itself as one of the sectors with the most growth potential for the coming years. Companies are aware of this, and competition is intensifying.

    External factors that mark a new competitive environment

    In a sector in constant movement, there are several factors that are influencing the creation of a new competitive framework. The main forces that are driving the growth of the sale of auto parts through the Internet are related to 2 points: change in consumer buying habits and technological evolution.

    1. Consumer’s buying habits

    The behavior of the buyer of car parts changes depending on different aspects: the time of possession of the vehicle, the price, the type of maintenance required and the age. Depending on all these variables, the consumer tends to favor the official workshop or auto wrecker.

    Furthermore, almost 40% of car owners only take the car to the workshop in the event of a breakdown and only half carry out the relevant maintenance checks in the workshop itself. In addition, customers take their car to the official service when it is under warranty. Upon expiration, only a small number, around 20% continue to trust the official dealer.

    In short, the value of the vehicle, together with the quality/price of the spare parts, decisively influence the purchase process since there is much reluctance on the part of buyers to go to official workshops (distrust in official houses has turned into a luxury opportunity for auto parts companies )

    2. Technological evolution

    The notable increase in the range of cars on the market, as well as the substantial extension of their life cycle and the increase in more technological elements for their operation, has helped the market for auto parts to grow.

    – An original spare part is a component of the same quality as the components used for the assembly of a motor vehicle and which are manufactured following the specifications and production standards established by the vehicle manufacturer for the production of components or spare parts for the vehicle’s engine in question.

    One detail: unless proven otherwise, parts will be presumed to be original parts if the manufacturer of the parts certifies that they meet the quality requirements of the components used for the assembly of the vehicle in question and have been manufactured according to the specifications and production standards of the vehicle manufacturer.
    – The regulation also introduces the concept of quality spare parts equivalent, which refers exclusively to parts manufactured by any company that can certify at all times that the parts in question are of the same quality as the components that are used or used for the assembly of the motor vehicles in question ( they can even offer higher performance than those installed in the vehicle’s assembly line.

    3- Strengths, weaknesses and opportunities of the sector

    WEAKNESSES

    – Market excessively atomized.
    – Not loyal customer and very sensitive to price.
    – Problem with qualification (not everyone is able to replace a part).

    THREATS

    – Robustness of the new vehicles.
    -Longer life cycle in the components.
    -Independent workshops associated with a specific brand.

    STRENGTHS

    – Automated distribution channel
    – Multibrand.
    – Capture of potential customers (anyone likely to buy a complement can be a potential customer).

    – OPPORTUNITIES

    – Implementation of new technologies.
    – Incursion in foreign markets.
    – Big data: access to valuable information.
    – Association with independent workshops.

    4- The new online landscape: from branding to attracting potential customers

    Companies in the automotive parts sector have realized that a digital strategy based on the Inbound Marketing methodology can transform the way they do business on the Internet. Until relatively recently, many managers and marketing directors of these companies, only bet on the digital channel to enhance the branding and brand image of their companies, but today, the landscape has changed radically.

    Companies in the automotive auto parts sector have found in the digital channel a new way of relating to their potential customers and achieving:

    – Visibility

    It is the first step to prepare your Inbound Marketing strategy. At this time it is necessary to analyze the state of your business in the digital environment and that of your competition (benchmarking). It is very important to define what steps you will need to take in the following phases.

    – Capture

    Through the growth of qualified organic traffic, and increasing the number of keywords, related to the sector, and positioned in the first results of search engines, companies manage to position themselves as relevant companies within the automotive parts sector.

    – Conversion

    Once segmented business opportunities have been generated. It is time for them to advance through the sales funnel, until they become a simple prescriber, who was interested in a certain product, into an end customer. It is time to start generating valuable assets: quality articles on the blog, ebooks, success stories, trials, demos (always oriented to 3 typologies: TOFU, MOFU, and BOFU ) and start using all the tools that Marketing Automation offers you: CTAs, landing pages, workflows, forms, … to achieve this goal.

    – Loyalty

    The Cost of Acquisition of a Client (COCA) is 6 times higher than what it costs to retain an old one. Marketing Automation allows us to analyze a new approach to customer loyalty with the aim of involving companies in the automotive spare parts sector to adapt to the increasingly demanding customers.

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