Online Automotive Car Parts Marketing

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    Every day thousands of customers are looking online for used engines for sale and if you don’t have a website that is ranked highly in the search results, then you are seriously missing out on thousands of dollars in lost revenue.

    Let us send you an additional stream of customers that are in desperate need of replacing their engines. Regardless of the size of your business, let us help you quickly sell your stock!

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    Recent Inquiries

    Date
    State
    City
    Vehicle
    Engine
    Requirements
    2023-09-28 17:54:26 +00:00
    Ohio
    Akron
    navigator
    5.4
    Engine assembly
    2023-09-28 17:49:58 +00:00
    Illinois
    Addison
    Eclipse
    3.8L
    Must be Mivec (Eclipse GT) engine.
    2023-09-28 16:27:24 +00:00
    Alabama
    Birmingham
    Ram 1500
    5.7l
    5.7 l, 8 cyl
    2023-09-28 13:48:44 +00:00
    Oklahoma
    Oklohoma city
    Ram 1500
    5.9 L
    Used replacement engine, 5.9L size
    2023-09-26 17:29:50 +00:00
    Nevada
    Pahrump
    Sentra
    1.8 Liter with automatic transmission
    Need used engine for vin number listed
    2023-09-26 02:48:12 +00:00
    Georgia
    Marietta
    Sonata
    2.4l
    Engine
    2023-09-25 23:44:37 +00:00
    Indiana
    Indianapolis
    G35
    3.5 high rev
    Looking for a 06 infinity G35 high rev engine
    2023-09-25 18:23:04 +00:00
    Missouri
    Kansas City
    Ranger
    4.0 V6
    Looking for a used engine or long block for a 2002 Ford Ranger 4.0 V6
    2023-09-24 17:39:10 +00:00
    Georgia
    Covington
    Ford F150
    Long Block; Ford 4.2 01-08 RWD Engine
    Long Block; Ford 4.2 01-08 RWD Engine
    2023-09-23 02:45:23 +00:00
    Texas
    Longview
    Chevrolet
    3.7
    complete engine
    2023-09-23 01:46:43 +00:00
    Hawaii
    Kailua Kona
    Rio
    4 cylinder
    Need whole engine
    2023-09-22 00:38:06 +00:00
    Virginia
    Richmond
    Rio
    1.6
    Entire engine replacement
    2023-09-21 20:04:55 +00:00
    Georgia
    savannah
    glk350
    v6
    engine
    2023-09-21 08:43:56 +00:00
    Texas
    Dallas
    Ranger
    4.0
    Engine
    2023-09-20 17:00:55 +00:00
    Florida
    Maitland
    fusion se
    2.5
    complete engine
    2023-09-20 14:14:48 +00:00
    Texas
    77003
    Civic
    1.7
    Need engine for swap
    2023-09-19 20:14:09 +00:00
    Maryland
    Hancock
    Transit
    3.5 eco boost
    Engine
    2023-09-19 13:52:04 +00:00
    Indiana
    Indianpolis
    Rio
    1.6
    N/A
    2023-09-19 08:41:05 +00:00
    Georgia
    Atlanta
    Eldorado
    8 425 bc
    Entire engine
    2023-09-19 00:19:44 +00:00
    California
    long beach
    3500 ST crew
    6.7
    complete engine
    2023-09-18 20:52:46 +00:00
    Washington
    Seattle
    720
    2.4L
    I need the whole engine assembly
    2023-09-18 17:48:38 +00:00
    Idaho
    Bellevue
    Ram 1500
    5.7
    Hemi 5.7
    2023-09-18 17:29:22 +00:00
    Illinois
    Phoenix
    impala
    3.5
    Motor
    2023-09-18 15:15:02 +00:00
    New Jersey
    NYC
    ghibli
    3.0l
    used, tested, fully assembled. Either complete engine or just long block, but has to be ready to drop in and run.
    2023-09-18 14:53:01 +00:00
    South Carolina
    GREENVILLE
    RC F
    5.0
    ENGINE ASSEMBLY
    2023-09-18 13:00:06 +00:00
    Mississippi
    Lucedale
    Explorer
    3.5L
    Whole engine
    2023-09-18 06:37:49 +00:00
    Texas
    Fort Worth
    Celica
    1.8L
    Looking for a 1zzfe automatic engine from anywhere between 2003 to 2005
    2023-09-17 06:55:11 +00:00
    Virginia
    Richmond
    Silverado
    305
    305 or 350 engine
    2023-09-17 01:12:39 +00:00
    Texas
    Dallas
    Golf GTI VR6
    2.8
    Short block as of now might need a head not sure
    2023-09-16 15:12:51 +00:00
    New Jersey
    Trenton
    200
    2.5
    2016 Chrysler 200 engine
    2023-09-16 14:45:36 +00:00
    Colorado
    Denver
    Econoline e250
    4.2L
    4.2L motor
    2023-09-16 02:26:30 +00:00
    North Carolina
    Henderson
    Focus
    2.0
    Engine assy
    2023-09-15 19:37:09 +00:00
    Michigan
    Owosso
    Terrain
    2.4L 4 cylinder
    Need engine due to mine jumping time
    2023-09-14 18:55:11 +00:00
    Missouri
    Polo
    Forester
    2.5
    Complete engine
    2023-09-14 18:47:37 +00:00
    Alabama
    HALEYVILLE
    mustang
    4.0 v6
    4.0 v6 cologne vin#n 8th digit
    2023-09-14 16:11:41 +00:00
    Nevada
    Las Vegas
    Quest
    3.5L
    Engine needs to be replaced
    2023-09-14 13:56:38 +00:00
    New York
    Ogdensburg
    Tundra
    4.7
    Complete engine.
    2023-09-14 01:09:20 +00:00
    Maine
    Dexter
    So chevelle
    350
    Small block long neck engine and transmission
    2023-09-14 00:01:25 +00:00
    Washington
    Auburn
    m235ix
    n55
    need n55 engine, rebuilt or low miles used
    2023-09-13 23:27:25 +00:00
    California
    Santee
    Prelude
    n/a
    Need full Engine assembly.

    the 8th digit in the VIN is 4

    1991 Honda Prelude 5speed 4WS
    2023-09-13 22:19:01 +00:00
    Texas
    Fort Worth
    2500
    12 Valve Cummins
    12 Valve Cummins Engine
    2023-09-13 19:17:45 +00:00
    California
    San Diego
    Sierra
    5.3
    Used engine low mileage if possible
    2023-09-13 18:22:04 +00:00
    New Jersey
    New York
    Gibli
    3.0
    Engine
    2023-09-13 14:44:09 +00:00
    Kentucky
    Louisville
    2004 Nissan Pathfinder
    6 cylinder
    6 Cyl. 4WD SUV
    2023-09-12 17:21:41 +00:00
    California
    Ridgecrest
    Mustang GT Deluxe
    4.6L
    Engine assembly
    2023-09-12 03:53:18 +00:00
    Maryland
    21234
    Liberty
    V6
    Engine
    2023-09-11 23:55:25 +00:00
    California
    Temecula
    Jimny
    660cc
    Looking for used engine
    2023-09-11 20:15:42 +00:00
    Colorado
    Colorado Springs
    Durango
    4.7
    Used 4.7 engine ,eighth digit N , 16 ring gear
    2023-09-11 14:12:24 +00:00
    Alabama
    Birmingham
    s10
    2.2
    Complete Engine
    2023-09-11 13:50:58 +00:00
    Maryland
    Upper Marlboro
    workhorse chassis
    8.1
    complete running 8.1 for a workhorse chassis
    2023-09-11 07:50:23 +00:00
    Florida
    Orlando
    325i
    2.5
    Long block
    2023-09-11 06:04:50 +00:00
    Kentucky
    Danville ky
    Civic Ex Special edition manual transmission
    4 cylinder
    K20 or k24
    2023-09-10 21:06:23 +00:00
    Illinois
    Chicago
    V70R
    2.5
    I need the long block in running condition for the V70R model
    2023-09-10 14:44:28 +00:00
    Ohio
    Cincinnati
    Malibu
    3.6
    Engine
    2023-09-10 14:15:25 +00:00
    Virginia
    fredericksburg
    F250
    5.8L
    entire engine assembly
    2023-09-09 14:12:20 +00:00
    New Jersey
    Neptune
    Equinox
    3.4
    All
    2023-09-08 14:39:12 +00:00
    California
    LOS ANGELES
    XF
    5.0
    ENGINE ASSEMBLY
    2023-09-08 14:37:16 +00:00
    California
    LOS ANGELES
    Jaguar XF
    5.0 SUPER CHARGED
    USED ENGINE
    2023-09-08 09:52:34 +00:00
    Connecticut
    Waterbury
    E250
    4.2L
    97 V6 4.2L Ford E250 engine..
    2023-09-08 00:56:22 +00:00
    Florida
    Miami
    mustang
    4.6L V8 3v
    COmplete engine
    How can car parts companies take advantage of the digital channel?

    The sale of spare parts for cars online has become a clearly booming sector. The price, much more competitive than in the official workshops and houses, together with the excellent quality and service that these companies provide, is making many potential buyers begin to explore this emerging market.

    If to these mitigating factors, we add that the scourge of the crisis, especially virulent in the automotive sector, has triggered the destruction, from 2007 to the present, of many auto wrecking yards, the perfect breeding ground has been created for the proliferation of companies specialized in online spare parts for the car.

    It is a fact that online car parts are growing exponentially. The latest reports from studies are clear, 3% of users buy cars online, while accessories and accessories for cars receive a percentage increase of 14 points, which strengthens the presence of the automotive sector in Internet purchases.

    And the forecasts were equally promising: over the next 12 months, 45% of potential customers will buy auto parts and accessories.  The main reason, as the report points out, and which we already mentioned at the beginning, is the low price of these products, which encourages their widespread purchase, such as that of windshield wiper blades, which is a great opportunity this year, to capitalize on the online market.

    How and where do consumers buy parts for their cars?

    Regarding the online channel, 35% of buyers buy accessories or auto parts for their car in second-hand stores, 34% on the websites of official national stores, and finally, 31% trust international stores ( there is great diversification in this market).

    The main peculiarity of this sector is based on the demand of the consumer. Users who buy car parts and accessories require many comparisons to find the best price and quality.

    Studies have shown, 42% of consumers dedicate several days to finding out and looking for details of the spare parts before purchasing them, although it is necessary to emphasize that there is 16% ensure that they make the purchase in just a few hours. In addition, there are also users who make the decision to consult information moments before the purchase  (11%) and only 2% even collect information.

    With all this context, and helped by the generation of trust and reliability, the automotive auto parts sector has positioned itself as one of the sectors with the most growth potential for the coming years. Companies are aware of this, and competition is intensifying.

    External factors that mark a new competitive environment

    In a sector in constant movement, there are several factors that are influencing the creation of a new competitive framework. The main forces that are driving the growth of the sale of auto parts through the Internet are related to 2 points: change in consumer buying habits and technological evolution.

    1. Consumer’s buying habits

    The behavior of the buyer of car parts changes depending on different aspects: the time of possession of the vehicle, the price, the type of maintenance required and the age. Depending on all these variables, the consumer tends to favor the official workshop or auto wrecker.

    Furthermore, almost 40% of car owners only take the car to the workshop in the event of a breakdown and only half carry out the relevant maintenance checks in the workshop itself. In addition, customers take their car to the official service when it is under warranty. Upon expiration, only a small number, around 20% continue to trust the official dealer.

    In short, the value of the vehicle, together with the quality/price of the spare parts, decisively influence the purchase process since there is much reluctance on the part of buyers to go to official workshops (distrust in official houses has turned into a luxury opportunity for auto parts companies )

    2. Technological evolution

    The notable increase in the range of cars on the market, as well as the substantial extension of their life cycle and the increase in more technological elements for their operation, has helped the market for auto parts to grow.

    – An original spare part is a component of the same quality as the components used for the assembly of a motor vehicle and which are manufactured following the specifications and production standards established by the vehicle manufacturer for the production of components or spare parts for the vehicle’s engine in question.

    One detail: unless proven otherwise, parts will be presumed to be original parts if the manufacturer of the parts certifies that they meet the quality requirements of the components used for the assembly of the vehicle in question and have been manufactured according to the specifications and production standards of the vehicle manufacturer.
    – The regulation also introduces the concept of quality spare parts equivalent, which refers exclusively to parts manufactured by any company that can certify at all times that the parts in question are of the same quality as the components that are used or used for the assembly of the motor vehicles in question ( they can even offer higher performance than those installed in the vehicle’s assembly line.

    3- Strengths, weaknesses and opportunities of the sector

    WEAKNESSES

    – Market excessively atomized.
    – Not loyal customer and very sensitive to price.
    – Problem with qualification (not everyone is able to replace a part).

    THREATS

    – Robustness of the new vehicles.
    -Longer life cycle in the components.
    -Independent workshops associated with a specific brand.

    STRENGTHS

    – Automated distribution channel
    – Multibrand.
    – Capture of potential customers (anyone likely to buy a complement can be a potential customer).

    – OPPORTUNITIES

    – Implementation of new technologies.
    – Incursion in foreign markets.
    – Big data: access to valuable information.
    – Association with independent workshops.

    4- The new online landscape: from branding to attracting potential customers

    Companies in the automotive parts sector have realized that a digital strategy based on the Inbound Marketing methodology can transform the way they do business on the Internet. Until relatively recently, many managers and marketing directors of these companies, only bet on the digital channel to enhance the branding and brand image of their companies, but today, the landscape has changed radically.

    Companies in the automotive auto parts sector have found in the digital channel a new way of relating to their potential customers and achieving:

    – Visibility

    It is the first step to prepare your Inbound Marketing strategy. At this time it is necessary to analyze the state of your business in the digital environment and that of your competition (benchmarking). It is very important to define what steps you will need to take in the following phases.

    – Capture

    Through the growth of qualified organic traffic, and increasing the number of keywords, related to the sector, and positioned in the first results of search engines, companies manage to position themselves as relevant companies within the automotive parts sector.

    – Conversion

    Once segmented business opportunities have been generated. It is time for them to advance through the sales funnel, until they become a simple prescriber, who was interested in a certain product, into an end customer. It is time to start generating valuable assets: quality articles on the blog, ebooks, success stories, trials, demos (always oriented to 3 typologies: TOFU, MOFU, and BOFU ) and start using all the tools that Marketing Automation offers you: CTAs, landing pages, workflows, forms, … to achieve this goal.

    – Loyalty

    The Cost of Acquisition of a Client (COCA) is 6 times higher than what it costs to retain an old one. Marketing Automation allows us to analyze a new approach to customer loyalty with the aim of involving companies in the automotive spare parts sector to adapt to the increasingly demanding customers.