Online Automotive Car Parts Marketing

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    Every day thousands of customers are looking online for used engines for sale and if you don’t have a website that is ranked highly in the search results, then you are seriously missing out on thousands of dollars in lost revenue.

    Let us send you an additional stream of customers that are in desperate need of replacing their engines. Regardless of the size of your business, let us help you quickly sell your stock!

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    Recent Inquiries

    Date
    State
    City
    Vehicle
    Engine
    Requirements
    2022-01-17 15:19:26 +00:00
    Alabama
    Clio
    Edge
    3.5
    A complete engine from a 2011 Ford Edge 3.5 V6
    2022-01-17 05:06:44 +00:00
    Louisiana
    Raceland
    Sierra denali
    6.2l
    L9h 6.2l engine
    2022-01-16 23:35:18 +00:00
    California
    CHICO
    318i
    1.8
    COMPLETE M42 ENGINE
    2022-01-16 21:04:06 +00:00
    New York
    baldwin
    911
    308
    engine
    2022-01-16 16:46:27 +00:00
    Maryland
    Millersville
    Suburban
    5.3
    4 wheel drive a/t 4L60E
    2022-01-16 10:35:44 +00:00
    South Dakota
    Rapid city
    Cruze
    1.4 eco tech supercharged
    Entire engine
    2022-01-16 06:33:47 +00:00
    Georgia
    Warner Robins
    328is
    6 cylinder
    Engine overhaul
    2022-01-16 00:05:03 +00:00
    Texas
    killeen
    Challenger
    3.6l
    Operational Used Engine
    2022-01-15 21:46:34 +00:00
    Florida
    Tampa
    Wrangler
    3.8
    Motor
    2022-01-15 21:31:20 +00:00
    Florida
    doral
    GT3
    4.0
    I need acomplete engine
    2022-01-15 20:50:18 +00:00
    Texas
    Dallas
    Mustang
    4.6
    4.6L 3V 281ci
    2022-01-15 02:26:32 +00:00
    California
    Simi Valley
    mustang
    260
    1964 1/2 Mustang 260 CI engine
    2022-01-15 00:47:15 +00:00
    California
    Campbell
    Grand Cherokee Jeep
    4.7
    A USE ENGINE
    2022-01-14 20:34:57 +00:00
    New York
    Pawling
    Legacy
    2.5L
    Engine Long Block
    2022-01-14 20:17:48 +00:00
    North Carolina
    Raleigh
    cruze
    1.4
    1.4 turbo engine asembly
    2022-01-14 15:41:39 +00:00
    Michigan
    Muskegon
    impala
    3.5
    n/a
    2022-01-14 14:59:36 +00:00
    West Virginia
    Charleston
    F-150
    5.4
    Entire engine
    2022-01-14 14:48:46 +00:00
    New York
    binghamton
    clubman
    1.6l
    need complete engine.
    2022-01-14 13:26:09 +00:00
    Michigan
    Cedar Springs
    F-150
    2.7 liter
    engine
    2022-01-13 21:38:41 +00:00
    North Carolina
    Raleigh
    E300
    3.0L
    OM606 turbo diesel engine
    2022-01-13 20:08:34 +00:00
    Minnesota
    Brainerd
    Ram 1500
    5.7
    Need a good running 5.7 hemi
    2022-01-13 19:48:11 +00:00
    Florida
    Brandon
    Navigator
    5.4
    Engine
    2022-01-13 19:46:57 +00:00
    Florida
    Brandon
    Navigator
    5.4
    Engine
    2022-01-13 19:10:29 +00:00
    Pennslyvania
    YORK
    grand Cherokee Laredo
    3.7L V6 MPI
    3.7L V6 MPI
    2022-01-13 17:41:20 +00:00
    Ohio
    Akron
    forester
    2.5l
    low mileage non-turbo engine
    2022-01-13 17:10:05 +00:00
    Connecticut
    Milford
    Fusion
    1.5
    Complete engine 1.5 ecoboost with head temp sensor
    2022-01-13 11:32:43 +00:00
    Maryland
    Elkton
    A5 quattro
    3.2
    Need engine
    2022-01-13 02:18:50 +00:00
    Oregon
    Hermiston
    Jetta
    2.8l
    Need whole engine, VR6 12V 2.8l
    2022-01-12 22:03:37 +00:00
    Florida
    Bradenton
    Optima
    2.4l
    I need a 2.4L DOHC 4 cylinder engine
    Vin- 3 is the 8th digit
    (I have a 2008 Kia Optima LX)
    2022-01-12 19:38:24 +00:00
    Florida
    Orlando
    Forte
    2.4
    Replace the engine.
    2022-01-12 18:31:47 +00:00
    Mississippi
    Greenville
    Camaro
    V6
    Motor
    2022-01-12 16:59:38 +00:00
    California
    Paso Robles
    K 2500 suburban
    5.7l
    Engine assembly
    2022-01-12 16:52:31 +00:00
    Georgia
    MCDONOUGH
    1500
    3.6
    engine
    2022-01-12 16:23:46 +00:00
    Arkansas
    Nlr
    Terrain
    4ccyl
    Engine for 2015 GMC Terrain
    2022-01-12 12:51:18 +00:00
    New York
    Honeoye Falls
    E300td
    3.0l
    I need a turbo diesel, in line 6 Mercedes engine. it is called an OM606
    2022-01-12 09:11:15 +00:00
    Pennslyvania
    myers town pa
    charger
    2.7
    need engine
    2022-01-12 09:08:43 +00:00
    Pennslyvania
    myerstown
    charger
    2.7
    complete 2.7 v6 engien
    2022-01-12 06:39:29 +00:00
    Texas
    San Antonio
    Camaro
    6.2
    L99
    2022-01-12 04:38:17 +00:00
    California
    San Juan Capistrano
    911
    3.6
    COMPLETE ENGINE
    2022-01-12 01:31:22 +00:00
    Georgia
    white
    Golf
    2.6l 24v
    looking for the entire engine
    2022-01-11 21:01:16 +00:00
    North Carolina
    Waxhaw
    300 c
    5.7l
    5.7l hemi
    2022-01-11 20:48:43 +00:00
    Florida
    Ocala
    Sienna
    3.5
    Engine
    2022-01-11 20:13:31 +00:00
    New York
    pavilion
    cj5
    304
    complete engine for 1969 jeep cj5.
    2022-01-11 20:11:12 +00:00
    New York
    pavilion, ny
    cj5
    304
    complete engine for 1969 jeep cj5.
    2022-01-11 19:27:21 +00:00
    Mississippi
    Gulfport
    ML320 cdi
    3.0
    Engine
    2022-01-11 02:52:18 +00:00
    Arizona
    Welton
    Lancer
    2.4
    Engine
    2022-01-10 22:09:03 +00:00
    Ohio
    Belpre
    Suburban
    5.3
    Looking for LC9 LS motor, long block needed....ECM & intake not required but ok if it comes with it.
    2022-01-10 21:58:58 +00:00
    California
    Ventura
    A4
    2.0L
    Full engine
    2022-01-10 21:21:22 +00:00
    Minnesota
    Saint Francis
    3500 savana
    5.7
    Low mileage engine wanted
    2022-01-10 18:42:32 +00:00
    Connecticut
    north haven
    range rover sport
    3.0
    need engine
    2022-01-10 17:05:03 +00:00
    California
    Corona
    ACTIVEHYBRID7
    4.4
    ENGINE
    2022-01-10 16:56:59 +00:00
    Nebraska
    Lincoln
    Escape XLS
    2.5L 4 cylinder
    looking for a low mileage used engine. The crankshaft needs to have a pilot bearing hole to mount to a manual transmission.
    2022-01-10 15:59:25 +00:00
    Virginia
    Triangle va
    Protege 5 wagon
    2.0
    I need the entire engine
    2022-01-10 15:52:12 +00:00
    Texas
    Dallas
    Toyota mr2
    2.0L
    I need a 3sgte engine and a e153 transmission.
    2022-01-10 15:28:06 +00:00
    California
    San Francisco
    ghibli
    v6
    engine assembly
    2022-01-10 15:06:27 +00:00
    Florida
    Hudson
    XF
    4.2
    4.2 supercharged
    2022-01-10 14:49:42 +00:00
    Illinois
    Hinsdale
    sport
    v8
    v8 supercharged engine for 2016 sport
    2022-01-10 04:24:23 +00:00
    Mississippi
    Brookhaven
    Mustang
    4.6
    Mach 1 engine , has automatic
    2022-01-09 15:48:35 +00:00
    Tennessee
    Memphis
    Sierre
    5.3L
    Engine
    2022-01-09 14:01:30 +00:00
    Florida
    Palm Bay
    k1500 pickup
    350
    350 chevy engine long block
    How can car parts companies take advantage of the digital channel?

    The sale of spare parts for cars online has become a clearly booming sector. The price, much more competitive than in the official workshops and houses, together with the excellent quality and service that these companies provide, is making many potential buyers begin to explore this emerging market.

    If to these mitigating factors, we add that the scourge of the crisis, especially virulent in the automotive sector, has triggered the destruction, from 2007 to the present, of many auto wrecking yards, the perfect breeding ground has been created for the proliferation of companies specialized in online spare parts for the car.

    It is a fact that online car parts are growing exponentially. The latest reports from studies are clear, 3% of users buy cars online, while accessories and accessories for cars receive a percentage increase of 14 points, which strengthens the presence of the automotive sector in Internet purchases.

    And the forecasts were equally promising: over the next 12 months, 45% of potential customers will buy auto parts and accessories.  The main reason, as the report points out, and which we already mentioned at the beginning, is the low price of these products, which encourages their widespread purchase, such as that of windshield wiper blades, which is a great opportunity this year, to capitalize on the online market.

    How and where do consumers buy parts for their cars?

    Regarding the online channel, 35% of buyers buy accessories or auto parts for their car in second-hand stores, 34% on the websites of official national stores, and finally, 31% trust international stores ( there is great diversification in this market).

    The main peculiarity of this sector is based on the demand of the consumer. Users who buy car parts and accessories require many comparisons to find the best price and quality.

    Studies have shown, 42% of consumers dedicate several days to finding out and looking for details of the spare parts before purchasing them, although it is necessary to emphasize that there is 16% ensure that they make the purchase in just a few hours. In addition, there are also users who make the decision to consult information moments before the purchase  (11%) and only 2% even collect information.

    With all this context, and helped by the generation of trust and reliability, the automotive auto parts sector has positioned itself as one of the sectors with the most growth potential for the coming years. Companies are aware of this, and competition is intensifying.

    External factors that mark a new competitive environment

    In a sector in constant movement, there are several factors that are influencing the creation of a new competitive framework. The main forces that are driving the growth of the sale of auto parts through the Internet are related to 2 points: change in consumer buying habits and technological evolution.

    1. Consumer’s buying habits

    The behavior of the buyer of car parts changes depending on different aspects: the time of possession of the vehicle, the price, the type of maintenance required and the age. Depending on all these variables, the consumer tends to favor the official workshop or auto wrecker.

    Furthermore, almost 40% of car owners only take the car to the workshop in the event of a breakdown and only half carry out the relevant maintenance checks in the workshop itself. In addition, customers take their car to the official service when it is under warranty. Upon expiration, only a small number, around 20% continue to trust the official dealer.

    In short, the value of the vehicle, together with the quality/price of the spare parts, decisively influence the purchase process since there is much reluctance on the part of buyers to go to official workshops (distrust in official houses has turned into a luxury opportunity for auto parts companies )

    2. Technological evolution

    The notable increase in the range of cars on the market, as well as the substantial extension of their life cycle and the increase in more technological elements for their operation, has helped the market for auto parts to grow.

    – An original spare part is a component of the same quality as the components used for the assembly of a motor vehicle and which are manufactured following the specifications and production standards established by the vehicle manufacturer for the production of components or spare parts for the vehicle’s engine in question.

    One detail: unless proven otherwise, parts will be presumed to be original parts if the manufacturer of the parts certifies that they meet the quality requirements of the components used for the assembly of the vehicle in question and have been manufactured according to the specifications and production standards of the vehicle manufacturer.
    – The regulation also introduces the concept of quality spare parts equivalent, which refers exclusively to parts manufactured by any company that can certify at all times that the parts in question are of the same quality as the components that are used or used for the assembly of the motor vehicles in question ( they can even offer higher performance than those installed in the vehicle’s assembly line.

    3- Strengths, weaknesses and opportunities of the sector

    WEAKNESSES

    – Market excessively atomized.
    – Not loyal customer and very sensitive to price.
    – Problem with qualification (not everyone is able to replace a part).

    THREATS

    – Robustness of the new vehicles.
    -Longer life cycle in the components.
    -Independent workshops associated with a specific brand.

    STRENGTHS

    – Automated distribution channel
    – Multibrand.
    – Capture of potential customers (anyone likely to buy a complement can be a potential customer).

    – OPPORTUNITIES

    – Implementation of new technologies.
    – Incursion in foreign markets.
    – Big data: access to valuable information.
    – Association with independent workshops.

    4- The new online landscape: from branding to attracting potential customers

    Companies in the automotive parts sector have realized that a digital strategy based on the Inbound Marketing methodology can transform the way they do business on the Internet. Until relatively recently, many managers and marketing directors of these companies, only bet on the digital channel to enhance the branding and brand image of their companies, but today, the landscape has changed radically.

    Companies in the automotive auto parts sector have found in the digital channel a new way of relating to their potential customers and achieving:

    – Visibility

    It is the first step to prepare your Inbound Marketing strategy. At this time it is necessary to analyze the state of your business in the digital environment and that of your competition (benchmarking). It is very important to define what steps you will need to take in the following phases.

    – Capture

    Through the growth of qualified organic traffic, and increasing the number of keywords, related to the sector, and positioned in the first results of search engines, companies manage to position themselves as relevant companies within the automotive parts sector.

    – Conversion

    Once segmented business opportunities have been generated. It is time for them to advance through the sales funnel, until they become a simple prescriber, who was interested in a certain product, into an end customer. It is time to start generating valuable assets: quality articles on the blog, ebooks, success stories, trials, demos (always oriented to 3 typologies: TOFU, MOFU, and BOFU ) and start using all the tools that Marketing Automation offers you: CTAs, landing pages, workflows, forms, … to achieve this goal.

    – Loyalty

    The Cost of Acquisition of a Client (COCA) is 6 times higher than what it costs to retain an old one. Marketing Automation allows us to analyze a new approach to customer loyalty with the aim of involving companies in the automotive spare parts sector to adapt to the increasingly demanding customers.

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