Online Automotive Car Parts Marketing

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    Every day thousands of customers are looking online for used engines for sale and if you don’t have a website that is ranked highly in the search results, then you are seriously missing out on thousands of dollars in lost revenue.

    Let us send you an additional stream of customers that are in desperate need of replacing their engines. Regardless of the size of your business, let us help you quickly sell your stock!

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    Recent Inquiries

    Date
    State
    City
    Vehicle
    Engine
    Requirements
    2022-11-28 19:53:52 +00:00
    Tennessee
    Memphis
    Tacoma RTD
    4.0
    Engine
    2022-11-28 19:29:26 +00:00
    California
    Murrieta
    A5
    2.0
    Engine
    2022-11-28 19:27:05 +00:00
    California
    Murrieta
    A5
    2.0
    Engine
    2022-11-28 06:00:59 +00:00
    Virginia
    Dendron
    F350
    6.2
    Engine
    2022-11-27 22:32:23 +00:00
    New Hampshire
    LYNDEBOROUGH
    Sprinter 3500
    2.7
    Used complete engine
    2022-11-26 12:52:19 +00:00
    Georgia
    Macon
    GMC Savana 3500
    6.0
    Engine
    2022-11-26 06:32:01 +00:00
    Maryland
    Baltimore
    Brougham
    5.7L
    5.7l ENGINE 350 cu V8 LT1 , P in 8th digit of VIN
    2022-11-26 05:21:23 +00:00
    Georgia
    Warner Robins
    325is
    2.5 inline 6
    M20b25 long block
    2022-11-25 23:41:02 +00:00
    California
    Fresno
    6
    2.5
    Engine for a 2012 maxda 6
    2.5 l
    2022-11-25 22:52:22 +00:00
    Mississippi
    Poplarville
    Camaro
    3.6l
    V6 3.6l motor for a 2012 Camaro
    2022-11-25 22:51:20 +00:00
    Georgia
    Woodbine
    Ranger
    4.0
    Engine
    2022-11-25 14:37:59 +00:00
    Minnesota
    Duluth
    Explorer
    4.0L
    Complete Engine
    2022-11-25 13:50:35 +00:00
    Florida
    Wpb fla
    Charger
    5.7
    Used motor
    2022-11-25 06:57:45 +00:00
    Washington
    omak
    integra
    1.8
    looking for integra gsr motor
    2022-11-24 23:17:21 +00:00
    Alaska
    Anchorage
    Sonata
    2.0
    Engine assembly
    2022-11-24 08:29:12 +00:00
    Texas
    Katy
    Mkz
    V6
    Whole engine
    2022-11-24 08:29:07 +00:00
    Texas
    Katy
    Mkz
    V6
    Whole engine
    2022-11-24 08:08:01 +00:00
    Hawaii
    Waianae
    Ranger
    3.0
    Engine
    2022-11-24 05:49:43 +00:00
    Virginia
    Greenville
    Jetta
    1.9
    Engine
    2022-11-24 05:35:39 +00:00
    California
    North Hills
    Jetta
    Vr6
    Engine
    2022-11-23 23:28:20 +00:00
    Washington
    Vancouver
    Miata
    1.8l
    Complete assembled engine with intake.
    2022-11-23 00:47:21 +00:00
    Minnesota
    Champlin
    Outback
    2.5l
    Used engine
    2022-11-22 15:06:05 +00:00
    Virginia
    Amelia Court House
    Tacoma
    2.7
    Used engine
    2022-11-22 14:49:12 +00:00
    New Jersey
    Brownmills
    G37
    3.7
    Engine assembly
    2022-11-22 05:10:41 +00:00
    Louisiana
    Garyville
    silverado
    5.3
    whole engine with every thing on it
    2022-11-22 03:29:46 +00:00
    Arizona
    Camp Verde
    S10
    2.2
    2.2 4 cylinder
    2022-11-22 03:29:42 +00:00
    Arizona
    Camp Verde
    S10
    2.2
    2.2 4 cylinder
    2022-11-21 20:52:54 +00:00
    Georgia
    Macon
    Savana 3500
    6.0
    Looking for engine
    2022-11-21 20:44:42 +00:00
    Pennslyvania
    Garnet Valley
    1500
    5.7
    Need complete engine
    2022-11-21 20:04:00 +00:00
    Michigan
    Houghton lk
    Focus
    4 cylinder
    2.0 w/ turbo
    2022-11-21 17:03:59 +00:00
    Virginia
    chesapeake
    econoline superduty
    6.8l
    Looking for running gasoline ford 6.8 v10 engine
    2022-11-21 06:28:53 +00:00
    Virginia
    South Ridding
    2014 Mercedes Benz Sprinter 2500
    Diesel Engine 21I
    Hello,
    My name is Michael Johnson with the M&J Co. And I am sending this email to your business in regards to the order for some,

    Mercedes Benz Sprinter Engine
    Description : 2014 Mercedes Benz Sprinter 2500 Diesel Engine 21I - Without Transmission
    Chassis# : WD3PE8DE3E5900156

    I would like to know the price for the above part Item.So please get back to me with total cost excluding shipping cost as I will arrange for the pick up. Advise me the method of payment you accept and your lead time.I will be Looking forward to hearing back from you so that we can proceed with the Order.

    Urgently waiting to hear from you soon.
    Thank you.
    Michael Johnson
    2022-11-20 13:44:52 +00:00
    Illinois
    Pekin
    Mustang
    V6 4 lieter
    Engin
    2022-11-20 13:44:47 +00:00
    Illinois
    Pekin
    Mustang
    V6 4 lieter
    Engin
    2022-11-20 02:51:54 +00:00
    Georgia
    Ludowici
    Ranger
    3 o v6
    New engine
    2022-11-20 00:25:13 +00:00
    Maryland
    Rock Hall
    X3
    3.0si
    Ready to purchase a x3 wanna see what the engine will cost
    2022-11-19 22:49:45 +00:00
    Vermont
    Burlington
    lotus or Toyota
    1.8 - 3.5L
    - 2011 LOTUS LOTUS EVORA 3.5L Engine Motor 6cyl OEM 11K Miles (LKQ~170175706) or
    LOTUS ELISE: 1.8 Engine Assembly with BOE Supercharger Kit 2005 or
    3.5L V6 Toyota 2GR-FE Engine Dropout Assembly A132E6398NM Lotus Evora or
    2000-2005 Toyota Celica GTS Engine Corolla Matrix Lotus Elise JDM 2ZZ GE or 2ZZ-GE

    SHORT ENGINE + FULL GASKET KIT TOYOTA 2ZZ-GE FOR COROLLA TS CELICA & LOTUS ELISE
    2022-11-19 12:26:10 +00:00
    Ohio
    Columbus
    Charger
    5.7L
    Car
    2022-11-18 22:53:58 +00:00
    Pennslyvania
    Montgomery
    4 Runner Sr5
    3.4
    Need that year V-6.
    2022-11-18 21:34:37 +00:00
    New Jersey
    ROCKAWAY
    F150
    3.5
    ENGINE ASSEMBLY
    2022-11-18 17:27:48 +00:00
    Alabama
    Pinson
    outback
    2.5
    engine assembly with egr
    2022-11-18 06:14:25 +00:00
    Oregon
    Medford
    Prelude
    2.1
    Entire engine replacement
    2022-11-18 00:09:56 +00:00
    Virginia
    Virginia Beach
    grand cherokee
    5.7l
    engine
    2022-11-17 20:46:05 +00:00
    Virginia
    ALEXANDRIA
    Escape
    2.3L in-line
    Need a new engine
    2022-11-17 19:05:37 +00:00
    Michigan
    Grand rapids
    Commander
    3.7L
    Told need to replace
    2022-11-17 17:52:55 +00:00
    Indiana
    Evansville
    F150
    4.6
    Long block
    2022-11-17 13:26:44 +00:00
    New York
    stony point
    promaster 1500
    3.6
    engine is needed
    2022-11-17 08:22:22 +00:00
    Florida
    L'Aquila
    V70 D3
    150 cv
    Motore completo
    2022-11-16 21:49:32 +00:00
    Texas
    Comanche
    F350 SRW
    6.8
    used engine with warranty
    2022-11-16 20:32:48 +00:00
    Wisconsin
    kenosha
    optima
    2.4
    engine
    2022-11-16 19:59:04 +00:00
    California
    lakeport
    cooper s hardtop
    1.6
    Need engine for this vin,turbocharged non John works,it is a hardtop
    2022-11-16 15:53:17 +00:00
    Florida
    fort white
    2500 silverado
    6.0
    6.0 vortec for engine swap
    2022-11-16 15:35:17 +00:00
    Washington
    Seattle
    WRX
    2.5
    Looking for Subaru WRX STI
    2022-11-16 03:18:44 +00:00
    Massachusetts
    Holbrook
    Passat
    3.6l
    Whole engine
    2022-11-15 19:34:28 +00:00
    Michigan
    Lansing
    Escort wagon
    2.0
    1999 ford escort wagon 2.0
    2022-11-15 19:11:22 +00:00
    North Carolina
    roanoke rapids
    ranger
    3.0
    used engine
    2022-11-15 18:53:42 +00:00
    Florida
    Miami
    Grand cherokee
    3.0 v6
    Complete Engine
    2022-11-15 05:04:19 +00:00
    Florida
    Fort Lauderdale
    Jetta gli
    1.8t20v
    Engine complete
    2022-11-15 00:41:21 +00:00
    Texas
    Dallas
    Dodge
    4.7
    With egr
    2022-11-14 20:07:35 +00:00
    Alabama
    Mobile
    Fusion
    1.5
    Engine
    How can car parts companies take advantage of the digital channel?

    The sale of spare parts for cars online has become a clearly booming sector. The price, much more competitive than in the official workshops and houses, together with the excellent quality and service that these companies provide, is making many potential buyers begin to explore this emerging market.

    If to these mitigating factors, we add that the scourge of the crisis, especially virulent in the automotive sector, has triggered the destruction, from 2007 to the present, of many auto wrecking yards, the perfect breeding ground has been created for the proliferation of companies specialized in online spare parts for the car.

    It is a fact that online car parts are growing exponentially. The latest reports from studies are clear, 3% of users buy cars online, while accessories and accessories for cars receive a percentage increase of 14 points, which strengthens the presence of the automotive sector in Internet purchases.

    And the forecasts were equally promising: over the next 12 months, 45% of potential customers will buy auto parts and accessories.  The main reason, as the report points out, and which we already mentioned at the beginning, is the low price of these products, which encourages their widespread purchase, such as that of windshield wiper blades, which is a great opportunity this year, to capitalize on the online market.

    How and where do consumers buy parts for their cars?

    Regarding the online channel, 35% of buyers buy accessories or auto parts for their car in second-hand stores, 34% on the websites of official national stores, and finally, 31% trust international stores ( there is great diversification in this market).

    The main peculiarity of this sector is based on the demand of the consumer. Users who buy car parts and accessories require many comparisons to find the best price and quality.

    Studies have shown, 42% of consumers dedicate several days to finding out and looking for details of the spare parts before purchasing them, although it is necessary to emphasize that there is 16% ensure that they make the purchase in just a few hours. In addition, there are also users who make the decision to consult information moments before the purchase  (11%) and only 2% even collect information.

    With all this context, and helped by the generation of trust and reliability, the automotive auto parts sector has positioned itself as one of the sectors with the most growth potential for the coming years. Companies are aware of this, and competition is intensifying.

    External factors that mark a new competitive environment

    In a sector in constant movement, there are several factors that are influencing the creation of a new competitive framework. The main forces that are driving the growth of the sale of auto parts through the Internet are related to 2 points: change in consumer buying habits and technological evolution.

    1. Consumer’s buying habits

    The behavior of the buyer of car parts changes depending on different aspects: the time of possession of the vehicle, the price, the type of maintenance required and the age. Depending on all these variables, the consumer tends to favor the official workshop or auto wrecker.

    Furthermore, almost 40% of car owners only take the car to the workshop in the event of a breakdown and only half carry out the relevant maintenance checks in the workshop itself. In addition, customers take their car to the official service when it is under warranty. Upon expiration, only a small number, around 20% continue to trust the official dealer.

    In short, the value of the vehicle, together with the quality/price of the spare parts, decisively influence the purchase process since there is much reluctance on the part of buyers to go to official workshops (distrust in official houses has turned into a luxury opportunity for auto parts companies )

    2. Technological evolution

    The notable increase in the range of cars on the market, as well as the substantial extension of their life cycle and the increase in more technological elements for their operation, has helped the market for auto parts to grow.

    – An original spare part is a component of the same quality as the components used for the assembly of a motor vehicle and which are manufactured following the specifications and production standards established by the vehicle manufacturer for the production of components or spare parts for the vehicle’s engine in question.

    One detail: unless proven otherwise, parts will be presumed to be original parts if the manufacturer of the parts certifies that they meet the quality requirements of the components used for the assembly of the vehicle in question and have been manufactured according to the specifications and production standards of the vehicle manufacturer.
    – The regulation also introduces the concept of quality spare parts equivalent, which refers exclusively to parts manufactured by any company that can certify at all times that the parts in question are of the same quality as the components that are used or used for the assembly of the motor vehicles in question ( they can even offer higher performance than those installed in the vehicle’s assembly line.

    3- Strengths, weaknesses and opportunities of the sector

    WEAKNESSES

    – Market excessively atomized.
    – Not loyal customer and very sensitive to price.
    – Problem with qualification (not everyone is able to replace a part).

    THREATS

    – Robustness of the new vehicles.
    -Longer life cycle in the components.
    -Independent workshops associated with a specific brand.

    STRENGTHS

    – Automated distribution channel
    – Multibrand.
    – Capture of potential customers (anyone likely to buy a complement can be a potential customer).

    – OPPORTUNITIES

    – Implementation of new technologies.
    – Incursion in foreign markets.
    – Big data: access to valuable information.
    – Association with independent workshops.

    4- The new online landscape: from branding to attracting potential customers

    Companies in the automotive parts sector have realized that a digital strategy based on the Inbound Marketing methodology can transform the way they do business on the Internet. Until relatively recently, many managers and marketing directors of these companies, only bet on the digital channel to enhance the branding and brand image of their companies, but today, the landscape has changed radically.

    Companies in the automotive auto parts sector have found in the digital channel a new way of relating to their potential customers and achieving:

    – Visibility

    It is the first step to prepare your Inbound Marketing strategy. At this time it is necessary to analyze the state of your business in the digital environment and that of your competition (benchmarking). It is very important to define what steps you will need to take in the following phases.

    – Capture

    Through the growth of qualified organic traffic, and increasing the number of keywords, related to the sector, and positioned in the first results of search engines, companies manage to position themselves as relevant companies within the automotive parts sector.

    – Conversion

    Once segmented business opportunities have been generated. It is time for them to advance through the sales funnel, until they become a simple prescriber, who was interested in a certain product, into an end customer. It is time to start generating valuable assets: quality articles on the blog, ebooks, success stories, trials, demos (always oriented to 3 typologies: TOFU, MOFU, and BOFU ) and start using all the tools that Marketing Automation offers you: CTAs, landing pages, workflows, forms, … to achieve this goal.

    – Loyalty

    The Cost of Acquisition of a Client (COCA) is 6 times higher than what it costs to retain an old one. Marketing Automation allows us to analyze a new approach to customer loyalty with the aim of involving companies in the automotive spare parts sector to adapt to the increasingly demanding customers.

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