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The Nissan – Renault alliance

In 1999, the Nissan – Renault alliance was concluded through Louis Schweitzer for Nissan and Carlos Ghosn for Renault, the latter being the N ° 2 of the French brand. Renault therefore bought 44% of Nissan’s capital and Carlos Ghosn took over the management. He was then the first foreign manager to head a Japanese car manufacturing plant. Nissan CEO Ghosn is developing an ambitious relaunch project: the N – R – P, for Nissan – Revival – Plan. The NRP consists mainly of a drastic reduction in costs, a policy which essentially aims to suppress jobs: 21,000 jobs throughout the world will be cut to save the company.

Nissan’s rebound

The synergy created by this new, particularly dynamic and determined shareholder, enhances Nissan’s image and image on the international scene. The Nissan – Renault alliance is relaunching the Japanese brand, which is therefore once again very competitive in the international automobile market. The Nissan – Renault alliance has produced the results initially expected. Currently, this group is ranked fourth in the world. As a sign of this dazzling renaissance, in 2009, a tower of around one hundred meters in height was completed in Yokohama Bay, to house the group’s new head office. The full development is taking shape again.

The 2000s

In 2001, Nissan returned to growth: the company made profits. In 2003, Nissan opened a European automotive design center in London. That same year, the group finally managed to erase all of its debt. Nissan is in 2004 the most profitable automobile manufacturer on an international level. In 2005, Nissan put its first wind farm into operation, located in Sunderland, on the west coast of England. Growth continued and in 2006, Nissan launched its “Infiniti” range on the Russian market at the Moscow Motor Show.
That same year, the brand embarked on an ecological project: the Green Program of 2010. In 2007, construction of a factory in Saint-Petersburg began; Morocco will take over for the construction of an industrial complex on its soil. The globalization of the Nissan industry was only in its infancy and will continue to this day.

Technological alliances

In 2010, Nissan the Nissan – Renault group joined forces with Daimler AG for a major strategic cooperation, particularly for 3 and 4 cylinder engines for both gasoline and diesel engines. In addition, Daimler will supply the Russian Infiniti range with 4 or 6 cylinder engines. Cooperation therefore concerns the future Smart Fortwos and the Renault Twingo, both in their petrol and electric versions. It is therefore a new common architecture that will govern the development and construction of small cars and more particularly the Twingo and Smart: their launch is scheduled from 2013, gasoline and electric versions. In addition, the powertrains will be brought together;

Looking to the future

Consolidated in its international influence, the Nissan group plans to reactivate its original brand, the famous Datsun which marked the beginnings of Nissan. Datsun’s relaunch plan would hit the low-cost market, creating a new dimension in the Nissan industry. Nissan’s low-cost vehicles would be marketed at around 4,600 euros, or 500,000 yen. These low-cost vehicles are intended for the market of emerging countries, such as Mexico, Brazil but also China. The objective of such a project is to align itself with the Dacia market, a low-cost car of its partner Renault, which is very successful on the global low-cost automobile market.

Nissan Car Models

Sedan or hardtop

Station wagon

Coupe

Hatchback

Minivan or monocab

SUV or SUV

Pickup

Open body

Liftback

Hatchback 3 doors

Truck

SUV 3 doors

Bus

Chassis